Content creation is the process of developing and creating content for a variety of purposes. It may be marketing, advertising or educational related. By and large, it is expressed via the following mediums:
Content creation will involve one of the below tools, purposely created for websites, blogs, email campaigns, social media posts, and other digital channels:
Whatever the chosen context, it should always speak directly to your audience.
Content creation can be created by individuals, teams, or organisations, for example, a content creation agency. However you choose for your content to be produced and shared, it should always speak in your brand’s tone of voice and be relevant to the product/services you provide. Above all, the material should sound authentic and not overpromise on any service or product.
The main goal of content creation is to create content engaging to readers, with the additional aim of increasing brand awareness and driving website traffic and leads. Additionally, it should also achieve the following:
Beware when creating blog posts or social media content around heavy Search Engine Optimisation (SEO) word targets/ phrases. Whilst it’s beneficial to use key-search words, at the same time, these words and phrases can be difficult to read, offer less knowledge and are distracting for your potential customers/ readers. SEO takes time to build and aims to find a balance between ticking SEO requirements and growing an authentic audience. Given these points, it is helpful to do the following:
Content creation can be challenging, but with a simple approach, you can create content that your audience will learn from and enjoy. Research your topics, craft engaging titles, use formatting to abbreviate complicated content, include relevant visuals and keep your content organised and accurate. And remember, the right tone can make a big difference in how your content is received.
Tell your brand story, authentically LET’S GET STARTED
DIGITAL CONTENT COORDINATOR 🌿 PHOTOGRAPHER 🌿 STYLIST 🌿 Meanjin
Currently 📚 Dip of Digital Marketing
Portfolio ↙️ | Also @stripes_of_topaz