6 Reasons Your Instagram Engagement is Declining
Are you finding it challenging to get through to your audience with your current content strategy? Have you noticed that your text and graphics are not resonating with their pain points? It can be frustrating when you’re putting in the effort but not seeing results.
Graphic design posts offer vibrant messaging to your audience. Yet, the question remains: do they foster trust and engagement? While graphic design templates simplify direct messaging for all, overreliance on this style can compromise authenticity. Design messaging won’t cultivate an authentic audience on its own. Continue reading to discover whether your content style falls short and explore solutions.
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Your content is stuck in a cycle of talking to your audience’s pain points via text and graphics. Using this type of messaging as a regular source of communication is negative. It does not engage your audience in a positive light. Instagram is a photo & reel sharing app at its core. In light of this, incorporate imagery alongside your messaging. It is an opportunity to be authentic, tell your story, and get creative for your audience. Couple it with keeping your messaging positive and conversational.
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You’re talking at your audience and not engaging with them. You don’t have to scroll far on Social Media to see ads or reels of people talking (feels like shouting). This is not the way to gain traction on Instagram. Your audience expects a great user experience. Build trust with them by posting organic photo & reel content. Share your process, and images of your hardworking team. Show examples of customer testimonials that explain the benefits your products/services provide.
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Excessive use of your Call To Action (CTA). Use CTA’s in creative, clever ways that do not sound like a Call to Action. A CTA is best used when it motivates the viewer to take action in a non-sales manner. Using CTA’s for every social media post is not organic and does not consider your audience journey.
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Excessive promotion. Posting regular promotional content can make your audience tune out. Keep things engaging and post value-adding content. Always, balance promotional content with organic content that speaks of the benefits. Share statistics about your services.
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You’re not engaging with your audience. Are you taking the time to respond to comments and messages? Being present with your audience in real time builds trust. Take the time to respond to people who comment on your posts or send messages, and be warm and friendly.
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Poor/irrelevant content. If your content is not engaging or relatable, it might be time to switch it up. Whether you are a business or an Individual, you can post engaging fun content that people relate to. Lighten up and post engaging posts that are timely to calendar events & have a connection to the latest news.
When sharing content on social media, it needs a balanced and thoughtful approach. The key is finding a balance between your sales campaigns and more organic style content. Sales campaigns paired with strong messaging (including colour Graphic Design templates) are useful ways to get your messaging across. Organic social media posts will convert loyal followers into customers over time. The bonus to this is that organic content will help you build trust and connection along the way. Use a clever CTA but not for every post you share. Don’t forget to share engaging photos and give free and useful advice to your audience.
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